With a simple integration unlock the content within your image and video galleries by making them searchable, based on the actual pixel content, not just the text meta data.
Enable highly contextual and targeted advertising and recommendation services based on the images and video which your users are interacting with. Using the active interest graph of your users, enable enable elegant product and service discovery.
Automated ad buying will concentrate more on environment as well as audience. Improve the value of your inventory by supplying brand appropriate and brand safe environments.
The web is becoming increasingly visual with images and video replacing text. We have these additional tools to help you ensure that you are rendering your site according to the preferences of your “readers”. Big or small we can help you deliver a better experience to your consumers.
Publishers are having to optimize their content on their web sites and mobile assets to help drive stickiness and increase advertising revenues.
Your publishing voice is agonised over permanently, for it to be damaged by syndicated content “ads” or an unfiltered user post.
Some Publishers drive the trends, whether global brand or local blogger. Use the content on your site to help your readers find the products inspired by the content of the images and video on your site, on affiliated e-commerce sites, automatically with Graymatics ContextConnect.
Update those user preference questionnaires with an exciting image based preference engine. When you know your image content with forensic detail you can understand your users’ preferences at sign up and update the information whenever they consume content after login.
Give your users the content they want based on their active preferences.
Objectionable content depends on who is consuming it and every publisher has their parameters based on editorial and user profiles. Graymatics G3C cloud engine helps you enforce those parameters with owned, user generated and syndicated rich media content. If you have the capability we can also help you define profile based content strata delivering a personalized site experience to your users.
Classify content for family consumption, and brand safety complying with parental, brand and regulatory or monitoring agencies.
Run your site through the Graymatics G3C Site Aesthetics tool to evaluate your site layout and content types against aesthetic standards. Thus enabling A/B testing of different site layouts not just by resulting action but by the content and layout. Analysis includes all page elements including advertising placement and syndicated content elements. Use the holistic site information to drive increased dwell time and engagement.